Not Playing Fair

Seth Godin comments on how easy it is to not play fair in the online environment - link. And on a similar note, Pink Air raises the question of what would you do if subliminal advertising was legal - link. One of my favourite film quotes is by Jeff Goldblum's character, Ian Malcolm, in Jurassic Park: "Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should”. Honesty has got to be the only route. Someone will find you out at some point and your house of cards will come tumbling down.