Russell Davies hates Urban Spam: shouty marketing drivel that invades your life, providing no benefit at all - spam for the offline world. Russell describes it as "the last desperate interruptive marketing arms race". I have a good deal of sympathy for his viewpoint. This link will take you to his latest post. This links to the category of posts on the subject. Urban Spam is only going to get worse as we are bombarded by advertisers who thought that they should because they could. Wrong! Hopefully Russell's campaign will fuel an almighty customer back-lash.
Empathy is the hard part
1 day ago