Tuesday, January 20, 2009

adiZone: Marketing by Being Useful

Well done Adidas and whoever else has been responsible for the adiZones built in parks in some of the less well-off parts of London. From a tiny bit of Googling it looks like an initiative with London 2012 to create a meaningful legacy from the Olympics. I spotted this one near where I live in Charlton Park.

It's a place for young people to let off a bit of steam - robust outdoor gym equipment, a "street" style basketball court and a climbing wall.

Tremendous initiative adding value to the local communities. A genuinely useful addition. The only grumble I've got is that the launch wasn't that well promoted, so I missed seeing the All Blacks!

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