Friday, February 22, 2008

Linearity & The Environment

A few weeks ago I posted about the dangers of linear thinking on caring for the environment.

I found this article today on World Car Fans. It claims that Science Magazine has reported about the bigger picture impact of using Ethanol as an alternative fuel source. The problem lies not with the fuel per se, but rather with the production process. (I've not been able to find the original report as yet).

I'm with Seth Godin - there's no such thing as side-effects. Just effects that you don't want in addition to the ones you do.

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