Tuesday, October 30, 2007

Where Next For Car Advertisers?

It seems the advertising industry is up in arms about proposals to mandate the inclusion of 20% of an ad's space to messages about CO2.

Two comments from me...
1. Get over it adland. Find ways to advertise without buying adverts. I'd be surprised if the evil European Parliament can find ways to enforce the proposals on "word of mouth".

2. Help to change the debate away from purely being about a CO2 story. The myopic current worldview focussing purely on CO2 emissions needs to end. Instead, whole life impact needs to be considered (from extracting the raw materials to recycling). When studied through this lens, cars such as the oh-so-green Toyota Prius are not as shiny as you may have thought - although naturally there's counter arguments to this (news report looking at both sides, view of the Pacific Institute think-tank).

1 comment:

Anonymous said...

Um, even when you look at vehicles from development through retirement, the Dust to Dust analysis isn't worth the paper it's printed on. Their methodology, in short, is rubbish.