Wednesday, February 21, 2007

When Mass Media Buying Goes Wrong

Spotted this ad for spread betting on the way home from seeing my chum Mississippi MacDonald playing a set over at the Electroacoustic Club at The Slaughtered Lamb. Long copy ads at cross-track locations usually work well - people have time to read and generally do if they are interested. Farringdon is a good location for city types into this kind of thing. It's just a shame that this particular media location was across 2 tracks and the ad was in a minuscule font size.

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