Thursday, October 12, 2006

Redundant Copy Feedback

I recently saw a comment that some copy should be written to "make it sound like it was written by a copywriter". I assume that this meant that it should be written well - I can't imagine anyone wanting their copy written badly!

On deeper consideration, this comment is so utterly redundant. A copywriter, by definition, does not write like a copywriter. Their job is to write in the style of the brand they are representing. The writer themselves may well have their own style of writing that it quite different from the work they produce for their Clients.

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