Friday, September 01, 2006

Simulation & Advertising

A thought provoking piece about how providing "simulations" can be a more powerful way to demonstrate your brand than any ad - link

This quote used in the post sums up why - “You can’t influence people. You can only put people in a position to influence themselves”. Simulations as described are much better at doing the latter - "People trust their senses. They don’t trust ads."

In many ways this harks back to an Jeremy Bulmore adage that I found (via the Staufenberger Repository) in this 1970s document - a comedian doesn't convince an audience of his comedic value by telling them that he's funny, he does it by telling a joke.

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