The Ad World Hasn't Aged Much

The link at the end of the post will download a PDF document written by Jeremy Bullmore in 1972. I found it via the Staufenberger Respository. It's frightening to see how things have hardly changed in the 34 years (34 years!) since then - how many advertisers still have not grasped that "consumers" are people who think, who make up their own minds. I was also surprise to find what I assume is the source of my favourite planning adage about comedians telling jokes not telling people that they're funny - link