Don't be consumer led.

I found this thought-provoking quote as part of a Tom Peters presentation.
“These days, you can't succeed as a company if you're consumer led - because in a world so full of so much constant change, consumers can't anticipate the next big thing. Companies should be idea-led and consumer-informed.” - Doug Atkin, partner, Merkley Newman Harty

First and foremost make great products.