Tuesday, May 30, 2006
Friday, May 26, 2006
This site - We Feel Fine - searches the blogosphere for phrases such as "I feel", "I'm Feeling" etc. and then collates them to view in an amazingly engaging way, you feel like you are poking about in a pool of emotions - link. It also takes information about the weather and where the person was posting from to provide some context and make it feel especially personal. There's a good description of it here.
Wednesday, May 24, 2006
Monday, May 22, 2006
Tuesday, May 16, 2006
Monday, May 15, 2006
Wednesday, May 10, 2006
Tuesday, May 09, 2006
I recently came across the concept of the net promoter score. It is beautifully simple - ask your customers the single question "Would you recommend XXX to a friend or colleague?" and you have a superb indicator of how your business is doing and a good predictor of revenue growth. You can see more about it here (a company set-up for conducting the research), here (for some research done by Bain & Co, here (for an interview Ogilvy conducted with a chap called Fred Reichheld or here for some research by LSE.
In this McKinsey Quarterly article there is a discussion about how psychological biases can impact exit strategies (I think you may need to register to view the link). I found it most interesting for the biases themselves. The article itself describes "The Confirmation Bias" and "Anchoring & Adjustment". But you may need to follow these links to Wikipedia for "The sunk-cost fallacy" and "Escalation of Commitment" (which have very similar roots).
Great stuff from Guy Kawasaki. His post links first to an article about moving on from the 4'Ps' of marketing. He then links to a post about creating a meaningful marketing plan in less than 40 pages. And then Guy merges the two into his own marketing plan for the Cluetrain generation - link
Friday, May 05, 2006
Thursday, May 04, 2006
Wednesday, May 03, 2006
This press ad is part of a new campaign from frozen food manufacturer Birds Eye. The people behind the campaign have no doubt laboured hard to find a truth about why frozen food is better for you than 'fresh' - which is all based on the fact that the frozen food remains technically fresher. I'm not convinced that anyone is really going to buy this idea as, in my opinion, it is against most of the public's worldview. The fresh carrots I bought in the grocer's on Saturday hadn't been out of the ground that long, were not rotten and I'm pretty sure will taste nicer than their frozen counterparts.
Advertisers not only need to find the truth, but to then make it believable. This will often start from the worldview, rather that directly contradicting it. With all the news about healthy eating at the moment, it will take more than an ad campaign to shift people's opinions favourably to frozen food.
Tuesday, May 02, 2006
I found this thought-provoking quote as part of a Tom Peters presentation.
“These days, you can't succeed as a company if you're consumer led - because in a world so full of so much constant change, consumers can't anticipate the next big thing. Companies should be idea-led and consumer-informed.” - Doug Atkin, partner, Merkley Newman Harty
First and foremost make great products.